Customereye

Direct Mobiles

Mobile & Telecom • United Kingdomdirectmobiles.co.uk

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

53/100
4.66 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Mobile & Telecom companies

#33of 114
Top 29% · Upper Half
#1 (best)#114 (worst)
#31Peer
#32Peer
#33This company
#34Peer
#35Peer

Overall Customer Sentiment

Above Average

82% of reviews positive, 16% negative

82%
positive
  • Positive82%
  • Neutral2%
  • Negative16%

Sentiment Balance

Covering October 2020 — 12 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 92% of reviews in this period, with 8% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 593 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2020.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support
17.1%
Communication
14.4%
Delivery Shipping
13.3%
Product Quality
12.5%
Response Speed
11.9%

Most feedback concerns Customer Support.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM24/100
24/100
signal score
  • Built from a negative-review share of 19.7% across this company's analyzed reviews.
  • 2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.7avg rating
5
82.2%
4
9.8%
3
3.3%
2
0.8%
1
3.8%

Based on 600 analyzed reviews. Sentiment is holding steady: 73.3% of reviews in the last three months were positive, compared with 72.7% in the three months before that.

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