Customereye

Direct Mobiles

Mobile & Telecom • United Kingdomdirectmobiles.co.uk

Review data last updated .

Based on public reviews and response behavior.

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600 reviews over 2,000 days (about 9.1 per month). Busiest month: 21% of reviews.

Overall Score

53/100
4.66 ★ average rating · 600 reviews
53/100 from 600 reviews over 20 months, high confidence.

Mobile & Telecom average: score 53.2, rating 3.64 stars, reply rate 35.2%, over 402 ranked companies · benchmark 8 Oct 2026

Score

52.7

Industry average 53.2

0.5 below average

Rating

4.66

Industry average 3.64

1.02 above average

Reply rate

—

Industry average 35.2%

not measured

Competitive Performance Rank

Among ranked Mobile & Telecom companies

#213of 402 ranked in Mobile & Telecom
Top 53% · Mid Pack
#1 (best)#402 (worst)
#211Peer
#212Peer
#213This company
#214Peer
#215Peer

Only companies with enough recent, scoreable reviews are ranked.

Overall Customer Sentiment

Mid Pack

82% of reviews positive, 16% negative

82%
positive
  • Positive82%
  • Neutral2%
  • Negative16%

Sentiment Balance

Covering October 2020 — 12 reviews, not the company's full review history.

—
positive
  • Positive—
  • Neutral—
  • Negative—

Takeaway: Positive sentiment accounts for 92% of reviews in this period, with 8% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)
HiddenHidden

Theme Distribution

Share of theme mentions

Customer Support
Hidden
Communication
Hidden
Delivery Shipping
Hidden
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How this analysis was produced

The figures on this page are calculated from a balanced sample of this company's reviews, spread across the period they were written rather than taken only from the most recent. The analysis identifies patterns across many reviews at once and is not intended as a judgement on any individual one. For a complete analysis covering all available feedback, using AI rather than automated rules, .

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