direct.purina.co.uk

Veterinary & Pet Services • United Kingdomdirect.purina.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

51/100

−7.3 vs. last month4.63 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Veterinary & Pet Services companies

#68of 92

Top 74% · Mid Pack

#1 (best)#92 (worst)

#66Peer

#67Peer

#68This company

#69Peer

#70Peer

Overall Customer Sentiment

Mid Pack

79% of reviews positive, 20% negative

79%

positive

Positive79%
Neutral1%
Negative20%

Sentiment Balance

Covering November 2024 — 204 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 74% of reviews in this period, with 24% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

21.2%

Product Quality

16.3%

Response Speed

15.4%

Customer Support

11.8%

Pricing

11.7%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 3.2% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM33/100

33/100

signal score

•Built from a negative-review share of 31.3% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.6avg rating

5★

84.2%

4★

7.0%

3★

1.5%

2★

2.5%

1★

4.8%

Based on 600 analyzed reviews.

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