Based on public reviews and response behavior.
600 reviews over 249 days (about 73 per month). Busiest month: 15% of reviews.
Vaping & Smoking Alternatives average: score 59.3, rating 4.37 stars, reply rate 30.2%, over 580 ranked companies · benchmark 8 Oct 2026
Score
61.0
Industry average 59.3
1.7 above average
Rating
4.35
Industry average 4.37
0.02 below average
Reply rate
—
Industry average 30.2%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
68% of reviews positive, 30% negative
Covering September 2024 — 88 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 74% of reviews in this period, with 22% negative and 5% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 580 ranked companies in Vaping & Smoking Alternatives (benchmark 8 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Sentiment has been declining (trajectory: -0.176). Review the worst months in the trend data to identify specific operational or product issues.
The company replies to 2% of reviews against an industry average of 30%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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