Ci - really good dog food

Pet Products & Supplies • United Kingdomcifood.co.uk

Review data last updated August 10, 2026.

Request Custom AnalysisSign up free to see everything

Based on public reviews and response behavior.

Overall Score

60/100

−3.2 vs. last month4.96 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Pet Products & Supplies companies

#101of 263

Top 38% · Upper Half

#1 (best)#263 (worst)

#99Peer

#100Peer

#101This company

#102Peer

#103Peer

Overall Customer Sentiment

Above Average

94% of reviews positive, 6% negative

94%

positive

Positive94%
Neutral1%
Negative6%

Sentiment Balance

Covering October 2024 — 7 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 86% of reviews in this period, with 14% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 599 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Product Quality

20.4%

Delivery Shipping

19.1%

Customer Support

17.1%

Response Speed

13.7%

Loyalty

11.6%

Most feedback concerns Product Quality.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW11/100

11/100

signal score

•Built from a negative-review share of 11.3% across this company's analyzed reviews.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

5.0avg rating

5★

97.7%

4★

1.7%

3★

0.3%

2★

0.0%

1★

0.3%

Based on 600 analyzed reviews. Sentiment is holding steady: 100.0% of reviews in the last three months were positive, compared with 100.0% in the three months before that.

Unlock full insights