Apparel & Fashion • United Kingdomapricotonline.co.uk
Review data last updated .
Based on public reviews and response behavior.
21 days of reviews, with a steady monthly review flow. Busiest month: 85% of reviews — one month dominates this sample. Languages: en 97%, de 2%, fr 1%.
Apparel & Fashion average: score 61.3, rating 4.02 stars, reply rate 35.3%, over 3,009 ranked companies · benchmark 4 Nov 2026
Score
52.5
Industry average 61.3
8.8 below average
Rating
4.54
Industry average 4.02
0.52 above average
Reply rate
—
Industry average 35.3%
not measured
Among ranked Apparel & Fashion companies
Only companies with enough recent, scoreable reviews are ranked.
78% of reviews positive, 22% negative
Covering September 2026, not the company's full review history.
Takeaway: Positive sentiment accounts for 78% of reviews in this period, with 21% negative and 1% neutral.
Based on 2 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes from this company's most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 3,009 ranked companies in Apparel & Fashion (benchmark 4 Nov 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.191 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
The company replies to 10% of reviews against an industry average of 35%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
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