Based on public reviews and response behavior.
1,303 days of reviews, with a sparse monthly review flow. Busiest month: 19% of reviews. Languages: en 97%, unknown 3%, da 1%.
These figures describe an earlier period, not the last 12 months.
Beauty & Wellness average: score 65.4, rating 4.29 stars, reply rate 40.3%, over 1,852 ranked companies · benchmark 4 Nov 2026
Score
72.3
Industry average 65.4
6.9 above average
Rating
4.57
Industry average 4.29
0.28 above average
Reply rate
—
Industry average 40.3%
not measured
Not ranked
no reviews in the last 12 months
87% of reviews positive, 12% negative
Covering January 2022, not the company's full review history.
Takeaway: Positive sentiment accounts for 83% of reviews in this period, with 17% negative and 0% neutral.
Share of theme mentions
Themes from this company's most recent reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 1,852 ranked companies in Beauty & Wellness (benchmark 4 Nov 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 3% of reviews against an industry average of 40%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Product Quality" is the strongest recurring theme in the reviews: 76 mentions with a sentiment score of 93.85/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
