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41.9% of Beauty & Wellness reviewers show high churn risk, more than double the 20.4% platform average, despite a 3.73-star industry rating.
Only 2.9% of Home & Living companies sit in the high-churn-risk tier, versus 18.6% platform-wide — but the gap between best and worst is still stark.
Sports & Fitness brands average 4.47 stars, yet platform-wide churn-risk scoring flags 21% of companies as high-risk versus just 5.6% inside the industry itself.
46.7% of Shipping & Delivery companies fall into the high-churn-risk tier, nearly double the platform's 26.8% average.
47.4% of Automotive & Mobility customers are high-churn-risk, more than double the 22.6% platform average, despite a 3.8-star industry rating.
Only 10% of Printing & Signage companies sit in the high-churn-risk tier, versus 27.4% platform-wide, with 52.5% landing in the low-risk tier.
We recomputed the ratings of 24,411 companies with their one-star reviews removed: the average jumps from 4.13 to 4.70, and 5,630 companies cross the four-star line. The measurement lands as the CMA's ongoing review investigations approach their September 2026 updates.
Healthcare & Medical averages 4.15 stars, yet 31.7% of the 41 companies analyzed carry high churn risk — well above the 24.2% platform average.
39.1% of Software & Web Services companies fall into high churn-risk territory, versus 27.4% platform-wide.
Latest article published November 9, 2026
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