Virgin Active UK

Supplements & Nutrition • United Kingdomwww.virginactive.co.uk

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

61/100

−32.1 vs. last month3.82 ★ average rating · 1,203 reviews

Competitive Performance Rank

Among fully-analyzed Supplements & Nutrition companies

#103of 301

Top 34% · Upper Half

#1 (best)#301 (worst)

#101Peer

#102Peer

#103This company

#104Peer

#105Peer

Overall Customer Sentiment

Above Average

69% of reviews positive, 30% negative

69%

positive

Positive69%
Neutral1%
Negative30%

Sentiment Balance

Covering August 2026 — 20 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 50% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,201 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

25.5%

Product Quality

21.6%

Loyalty

12.0%

Pricing

10.8%

Problem Resolution

6.4%

Most feedback concerns Customer Support.

The most common complaint theme is Loyalty, making up 12.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH65/100

65/100

signal score

•Built from a negative-review share of 30.4% across this company's analyzed reviews.
•12 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.8avg rating

5★

56.4%

4★

12.4%

3★

7.1%

2★

4.5%

1★

19.5%

Based on 1,203 analyzed reviews. Sentiment is slipping: 79.8% of reviews in the last three months were positive, compared with 87.7% in the three months before that.

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