Based on public reviews and response behavior.
191 reviews over 75 days (about 78 per month). Busiest month: 57% of reviews — one month dominates this sample. Languages: da 85%, en 11%, no 2%.
Apparel & Fashion average: score 63.1, rating 4.25 stars, reply rate 39.0%, over 1,888 ranked companies · benchmark 10 Oct 2026
Score
51.3
Industry average 63.1
11.9 below average
Rating
4.07
Industry average 4.25
0.18 below average
Reply rate
—
Industry average 39.0%
not measured
Among ranked Apparel & Fashion companies
Only companies with enough recent, scoreable reviews are ranked.
28% of reviews positive, 71% negative
Covering September 2026 — 75 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 31% of reviews in this period, with 67% negative and 3% neutral.
Based on 3 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Reviews are mostly in da
Share of theme mentions
Themes extracted from 191 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 1,888 ranked companies in Apparel & Fashion (benchmark 10 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 51.3 sits in the bottom quarter of about 1,900 ranked Apparel & Fashion companies (25th percentile: 54, median: 63). The weakest topic and the reply rate are the two levers that move this score fastest.
The company replies to 99% of reviews against an industry average of 39%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
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