Based on public reviews and response behavior.
600 reviews over 52 days (about 351 per month). Busiest month: 50% of reviews.
Firearms & Tactical average: score 59.1, rating 4.41 stars, reply rate 24.3%, over 156 ranked companies · benchmark 6 Oct 2026
Score
51.7
Industry average 59.1
7.4 below average
Rating
4.87
Industry average 4.41
0.46 above average
Reply rate
—
Industry average 24.3%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
79% of reviews positive, 20% negative
Covering December 2024 — 218 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 79% of reviews in this period, with 20% negative and 1% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Included in the full report
Unlock the full report — $4.99Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 156 ranked companies in Firearms & Tactical (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 51.7 sits in the bottom quarter of about 160 ranked Firearms & Tactical companies (25th percentile: 52, median: 58). The weakest topic and the reply rate are the two levers that move this score fastest.
The company replies to 92% of reviews against an industry average of 24%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
