Wayfair UK

Home & Living • Irelandwayfair.co.uk

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

46/100

−5.0 vs. last month2.62 ★ average rating · 1,000 reviews

Competitive Performance Rank

Among fully-analyzed Home & Living companies

#539of 675

Top 80% · Bottom Tier

#1 (best)#675 (worst)

#537Peer

#538Peer

#539This company

#540Peer

#541Peer

Overall Customer Sentiment

Below Average

42% of reviews positive, 56% negative

42%

positive

Positive42%
Neutral2%
Negative56%

Sentiment Balance

Covering August 2026 — 19 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 58% of reviews in this period, with 37% negative and 5% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,000 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

17.4%

Loyalty

15.7%

Customer Support

13.7%

Pricing

11.0%

Product Quality

11.0%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 17.4% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH66/100

66/100

signal score

•Built from a negative-review share of 55.7% across this company's analyzed reviews.
•29 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.6avg rating

5★

35.1%

4★

3.1%

3★

4.0%

2★

4.4%

1★

53.4%

Based on 1,000 analyzed reviews. Sentiment is improving: 78.6% of reviews in the last three months were positive, compared with 34.0% in the three months before that.

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