Based on public reviews and response behavior.
600 reviews over 207 days (about 88 per month). Busiest month: 23% of reviews.
Vaping & Smoking Alternatives average: score 59.3, rating 4.37 stars, reply rate 30.1%, over 583 ranked companies · benchmark 9 Oct 2026
Score
51.1
Industry average 59.3
8.2 below average
Rating
4.82
Industry average 4.37
0.45 above average
Reply rate
—
Industry average 30.1%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
80% of reviews positive, 18% negative
Covering December 2024 — 16 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 75% of reviews in this period, with 25% negative and 0% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 583 ranked companies in Vaping & Smoking Alternatives (benchmark 9 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.140 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
The company replies to 99% of reviews against an industry average of 30%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
Included in the full report
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