UTOvacation

Flight & Hotel Booking • Canadautovacation.com

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

43/100

−37.5 vs. last month3.23 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Flight & Hotel Booking companies

#200of 225

Top 89% · Bottom Tier

#1 (best)#225 (worst)

#198Peer

#199Peer

#200This company

#201Peer

#202Peer

Overall Customer Sentiment

Below Average

64% of reviews positive, 35% negative

64%

positive

Positive64%
Neutral1%
Negative35%

Sentiment Balance

Covering October 2024 — 8 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 13% of reviews in this period, with 88% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 584 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

17.7%

Pricing

15.1%

Loyalty

13.9%

Product Quality

10.7%

Communication

10.0%

Most feedback concerns Customer Support.

The most common complaint theme is Pricing, making up 15.1% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM45/100

45/100

signal score

•Built from a negative-review share of 25.3% across this company's analyzed reviews.
•21 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.2avg rating

5★

47.0%

4★

8.8%

3★

3.0%

2★

2.2%

1★

39.0%

Based on 600 analyzed reviews. Sentiment is holding steady: 3.1% of reviews in the last three months were positive, compared with 2.2% in the three months before that.

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