Based on public reviews and response behavior.
Among fully-analyzed Apparel & Fashion companies
88% of reviews positive, 11% negative
Covering May 2023 — 15 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 27% negative and 7% neutral.
Showing 192 reviews across the months with enough data to chart reliably (min 3/month), most recent: May 2023.
Sentiment has been declining over the period shown.
Share of theme mentions
Most feedback concerns Product Quality.
The most common complaint theme is Communication, making up 3.1% of all theme mentions.
Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.
Star split and recent-versus-earlier sentiment.
Based on 196 analyzed reviews. Sentiment is improving: 91.2% of reviews in the last three months were positive, compared with 84.6% in the three months before that.
