Based on public reviews and response behavior.
54 reviews over 41 days (about 40 per month). Busiest month: 89% of reviews — one month dominates this sample. Languages: da 63%, en 37%.
Flight & Hotel Booking average: score 66.3, rating 4.28 stars, reply rate 42.1%, over 1,794 ranked companies · benchmark 14 Oct 2026
Score
50.1
Industry average 66.3
16.2 below average
Rating
4.04
Industry average 4.28
0.24 below average
Reply rate
—
Industry average 42.1%
not measured
Among ranked Flight & Hotel Booking companies
Only companies with enough recent, scoreable reviews are ranked.
37% of reviews positive, 61% negative
Covering September 2026 — 48 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 31% of reviews in this period, with 67% negative and 2% neutral.
Based on 2 months of reviews, too short to read a trend
Half or more of these reviews arrived in a single month
Reviews are mostly in da
Share of theme mentions
Themes extracted from 54 analysed reviews.
No weakness themes identified yet
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 1,794 ranked companies in Flight & Hotel Booking (benchmark 14 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
An overall score of 50.1 sits in the bottom quarter of about 1,800 ranked Flight & Hotel Booking companies (25th percentile: 57, median: 69). The weakest topic and the reply rate are the two levers that move this score fastest.
The company replies to 78% of reviews against an industry average of 42%. Public replies are read by prospects as well as reviewers; keep the cadence, and answer negative reviews first.
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