Humancustom

Apparel & Fashion • United Stateshumancustom.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

53/100

+19.6 vs. last month3.19 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Apparel & Fashion companies

#160of 330

Top 48% · Upper Half

#1 (best)#330 (worst)

#158Peer

#159Peer

#160This company

#161Peer

#162Peer

Overall Customer Sentiment

Above Average

51% of reviews positive, 46% negative

51%

positive

Positive51%
Neutral3%
Negative46%

Sentiment Balance

Covering October 2024 — 15 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 60% of reviews in this period, with 33% negative and 7% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

34.4%

Product Quality

13.6%

Communication

12.1%

Loyalty

10.9%

Response Speed

7.7%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 34.4% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH64/100

64/100

signal score

•Built from a negative-review share of 43.7% across this company's analyzed reviews.
•13 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.2avg rating

5★

40.7%

4★

8.3%

3★

11.2%

2★

8.7%

1★

31.2%

Based on 600 analyzed reviews. Sentiment is holding steady: 60.4% of reviews in the last three months were positive, compared with 60.7% in the three months before that.

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