The Good Vitamin Company

Supplements & Nutrition • United Kingdomgoodvitamincompany.co.uk

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

62/100

+10.0 vs. last month4.41 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Supplements & Nutrition companies

#96of 301

Top 32% · Upper Half

#1 (best)#301 (worst)

#94Peer

#95Peer

#96This company

#97Peer

#98Peer

Overall Customer Sentiment

Above Average

71% of reviews positive, 27% negative

71%

positive

Positive71%
Neutral1%
Negative27%

Sentiment Balance

Covering January 2024 — 4 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 50% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 584 reviews across the months with enough data to chart reliably (min 3/month), most recent: January 2024.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

22.8%

Response Speed

14.2%

Customer Support

13.6%

Loyalty

12.1%

Product Quality

10.2%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 4.5% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH58/100

58/100

signal score

•Built from a negative-review share of 41.3% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.4avg rating

5★

67.5%

4★

18.3%

3★

6.8%

2★

2.5%

1★

4.8%

Based on 600 analyzed reviews. Sentiment is slipping: 94.4% of reviews in the last three months were positive, compared with 100.0% in the three months before that.

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