Based on public reviews and response behavior.
600 reviews over 1,469 days (about 12 per month). Busiest month: 94% of reviews — one month dominates this sample.
Firearms & Tactical average: score 59.1, rating 4.41 stars, reply rate 24.3%, over 156 ranked companies · benchmark 6 Oct 2026
Score
66.7
Industry average 59.1
7.6 above average
Rating
4.82
Industry average 4.41
0.41 above average
Reply rate
—
Industry average 24.3%
not measured
Among ranked Firearms & Tactical companies
Only companies with enough recent, scoreable reviews are ranked.
80% of reviews positive, 19% negative
Covering December 2019 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 100% of reviews in this period, with 0% negative and 0% neutral.
Half or more of these reviews arrived in a single month
Share of theme mentions
Themes extracted from 600 analysed reviews.
Included in the full report
Unlock the full report — $4.99Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 156 ranked companies in Firearms & Tactical (benchmark 6 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 1% of reviews against an industry average of 24%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Onboarding" is the strongest recurring theme in the reviews: 249 mentions with a sentiment score of 82.30/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
