Eliquid Base

Vaping & Smoking Alternatives • United Kingdomeliquidbase.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

47/100

−6.4 vs. last month4.30 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Vaping & Smoking Alternatives companies

#159of 173

Top 92% · Bottom Tier

#1 (best)#173 (worst)

#157Peer

#158Peer

#159This company

#160Peer

#161Peer

Overall Customer Sentiment

Below Average

71% of reviews positive, 28% negative

71%

positive

Positive71%
Neutral1%
Negative28%

Sentiment Balance

Covering December 2024 — 10 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 50% of reviews in this period, with 50% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

23.0%

Response Speed

16.3%

Product Quality

14.2%

Customer Support

13.2%

Loyalty

11.3%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 5.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM48/100

48/100

signal score

•Built from a negative-review share of 42.3% across this company's analyzed reviews.
•3 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.3avg rating

5★

76.5%

4★

4.8%

3★

2.5%

2★

4.2%

1★

12.0%

Based on 600 analyzed reviews. Sentiment is holding steady: 81.5% of reviews in the last three months were positive, compared with 84.2% in the three months before that.

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