Cheeky Wipes

Apparel & Fashion • United Kingdomcheekywipes.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

57/100

−19.8 vs. last month4.76 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Apparel & Fashion companies

#117of 330

Top 35% · Upper Half

#1 (best)#330 (worst)

#115Peer

#116Peer

#117This company

#118Peer

#119Peer

Overall Customer Sentiment

Above Average

90% of reviews positive, 9% negative

90%

positive

Positive90%
Neutral1%
Negative9%

Sentiment Balance

Covering December 2024 — 15 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 73% of reviews in this period, with 27% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Product Quality

23.5%

Delivery Shipping

16.0%

Loyalty

13.5%

Response Speed

10.9%

Customer Support

10.5%

Most feedback concerns Product Quality.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

LOW14/100

14/100

signal score

•Built from a negative-review share of 14.3% across this company's analyzed reviews.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.8avg rating

5★

88.0%

4★

5.0%

3★

3.8%

2★

1.8%

1★

1.3%

Based on 600 analyzed reviews. Sentiment is holding steady: 94.5% of reviews in the last three months were positive, compared with 97.6% in the three months before that.

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