British Vitamins

Supplements & Nutrition • United Kingdombritish-vitamins.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

61/100

−1.0 vs. last month4.37 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Supplements & Nutrition companies

#100of 301

Top 33% · Upper Half

#1 (best)#301 (worst)

#98Peer

#99Peer

#100This company

#101Peer

#102Peer

Overall Customer Sentiment

Above Average

69% of reviews positive, 28% negative

69%

positive

Positive69%
Neutral3%
Negative28%

Sentiment Balance

Covering December 2024 — 14 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 79% of reviews in this period, with 21% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: December 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

23.0%

Product Quality

17.5%

Response Speed

16.0%

Customer Support

11.1%

Loyalty

9.5%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 4.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM36/100

36/100

signal score

•Built from a negative-review share of 39.7% across this company's analyzed reviews.
•3 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.4avg rating

5★

77.7%

4★

6.3%

3★

2.7%

2★

1.5%

1★

11.8%

Based on 600 analyzed reviews. Sentiment is improving: 93.7% of reviews in the last three months were positive, compared with 78.3% in the three months before that.

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