Based on public reviews and response behavior.
600 reviews over 288 days (about 63 per month). Busiest month: 18% of reviews.
Vaping & Smoking Alternatives average: score 59.3, rating 4.37 stars, reply rate 30.2%, over 580 ranked companies · benchmark 8 Oct 2026
Score
59.3
Industry average 59.3
in line with average
Rating
3.96
Industry average 4.37
0.41 below average
Reply rate
—
Industry average 30.2%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
65% of reviews positive, 34% negative
Covering September 2024 — 64 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 77% of reviews in this period, with 22% negative and 2% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 580 ranked companies in Vaping & Smoking Alternatives (benchmark 8 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
The company replies to 0% of reviews against an industry average of 30%. Unanswered negative reviews are the most visible gap on the profile; a short public reply within days closes it.
"Product Quality" is the strongest recurring theme in the reviews: 231 mentions with a sentiment score of 81.85/100. It is the claim customers already make for the company; use their wording in acquisition and onboarding.
Included in the full report
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