Based on public reviews and response behavior.
600 reviews over 1,839 days (about 9.9 per month). Busiest month: 16% of reviews.
Vaping & Smoking Alternatives average: score 59.3, rating 4.37 stars, reply rate 30.1%, over 583 ranked companies · benchmark 9 Oct 2026
Score
45.3
Industry average 59.3
14.0 below average
Rating
4.03
Industry average 4.37
0.34 below average
Reply rate
—
Industry average 30.1%
not measured
Among ranked Vaping & Smoking Alternatives companies
Only companies with enough recent, scoreable reviews are ranked.
66% of reviews positive, 31% negative
Covering April 2021 — 29 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 31% of reviews in this period, with 62% negative and 7% neutral.
Share of theme mentions
Themes extracted from 600 analysed reviews.
Prioritized by observed gaps vs competitors
Rule-based cards compare this company against the 583 ranked companies in Vaping & Smoking Alternatives (benchmark 9 Oct 2026).
A card that is absent means no signal qualified, not that nothing is wrong.
Customer sentiment around communication scores -0.131 — below neutral. This is the weakest performing topic area and the highest-impact area for improvement.
Sentiment has been declining (trajectory: -0.310). Review the worst months in the trend data to identify specific operational or product issues.
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