Fresh Mist

Vaping & Smoking Alternatives • United Kingdomwww.freshmist.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

50/100

−25.0 vs. last month4.45 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Vaping & Smoking Alternatives companies

#135of 173

Top 78% · Bottom Tier

#1 (best)#173 (worst)

#133Peer

#134Peer

#135This company

#136Peer

#137Peer

Overall Customer Sentiment

Below Average

77% of reviews positive, 22% negative

77%

positive

Positive77%
Neutral1%
Negative22%

Sentiment Balance

Covering July 2023 — 4 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 75% of reviews in this period, with 25% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 578 reviews across the months with enough data to chart reliably (min 3/month), most recent: July 2023.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

20.4%

Product Quality

17.9%

Customer Support

15.1%

Response Speed

14.6%

Loyalty

13.2%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 2.9% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH50/100

50/100

signal score

•Built from a negative-review share of 31.3% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.5avg rating

5★

81.0%

4★

3.8%

3★

3.5%

2★

2.8%

1★

8.8%

Based on 600 analyzed reviews. Sentiment is slipping: 0.0% of reviews in the last three months were positive, compared with 57.1% in the three months before that.

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