Based on public reviews and response behavior.
500 reviews over 649 days (about 23 per month). Busiest month: 15% of reviews. Languages: en 98%, unknown 2%, af 0%.
Hobbies & Arts average: score 64.8, rating 4.43 stars, reply rate 31.4%, over 2,649 ranked companies · benchmark 20 Oct 2026
Score
74.6
Industry average 64.8
9.8 above average
Rating
4.72
Industry average 4.43
0.29 above average
Reply rate
—
Industry average 31.4%
not measured
Among ranked Hobbies & Arts companies
Only companies with enough recent, scoreable reviews are ranked.
86% of reviews positive, 13% negative
Covering September 2025 — 3 reviews, not the company's full review history.
Takeaway: Positive sentiment accounts for 67% of reviews in this period, with 33% negative and 0% neutral.
Share of theme mentions
Themes extracted from 500 analysed reviews.
No weakness themes identified yet
Prioritized by observed gaps vs competitors
AI analysis
A card that is absent means no signal qualified, not that nothing is wrong.
The most damaging reviews center on cart display mismatches and duplicate credit card charges due to order confirmation glitches. Conduct an immediate end-to-end QA audit of the checkout flow across all major browsers, implement idempotency keys on payment processing to prevent duplicate charges, add a prominent order confirmation page with itemized sizes and quantities, and establish a real-time alert system for duplicate order submissions.
With a 0% reply rate and zero responses in the last 12 months, American Frame is leaving a significant trust-building opportunity untapped despite a strong NPS of 79. Assign a dedicated customer experience coordinator to respond to all new reviews within 48 hours, prioritizing 1-2 star reviews with personalized resolution offers.
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