In The Book

Gifts & Party Supplies • United Kingdominthebook.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

49/100

−6.0 vs. last month4.11 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Gifts & Party Supplies companies

#123of 149

Top 83% · Bottom Tier

#1 (best)#149 (worst)

#121Peer

#122Peer

#123This company

#124Peer

#125Peer

Overall Customer Sentiment

Below Average

73% of reviews positive, 26% negative

73%

positive

Positive73%
Neutral1%
Negative26%

Sentiment Balance

Covering January 2023 — 15 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 53% of reviews in this period, with 40% negative and 7% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 597 reviews across the months with enough data to chart reliably (min 3/month), most recent: January 2023.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

26.2%

Product Quality

19.4%

Response Speed

11.6%

Loyalty

10.8%

Customer Support

10.5%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 6.4% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM41/100

41/100

signal score

•Built from a negative-review share of 24.0% across this company's analyzed reviews.
•1 review contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.1avg rating

5★

68.0%

4★

8.2%

3★

5.3%

2★

3.5%

1★

15.0%

Based on 600 analyzed reviews. Sentiment is slipping: 44.4% of reviews in the last three months were positive, compared with 79.9% in the three months before that.

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