V2 Cigs UK

Vaping & Smoking Alternatives • United Kingdombuyv2cigs.co.uk

Review data last updated August 11, 2026.

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Based on public reviews and response behavior.

Overall Score

49/100

−21.5 vs. last month4.52 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Vaping & Smoking Alternatives companies

#151of 173

Top 87% · Bottom Tier

#1 (best)#173 (worst)

#149Peer

#150Peer

#151This company

#152Peer

#153Peer

Overall Customer Sentiment

Below Average

75% of reviews positive, 23% negative

75%

positive

Positive75%
Neutral2%
Negative23%

Sentiment Balance

Covering November 2024 — 7 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 71% of reviews in this period, with 29% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

20.0%

Customer Support

17.0%

Product Quality

16.3%

Loyalty

14.3%

Response Speed

13.7%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Communication, making up 2.5% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

MEDIUM41/100

41/100

signal score

•Built from a negative-review share of 37.3% across this company's analyzed reviews.
•2 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

4.5avg rating

5★

82.5%

4★

4.5%

3★

3.0%

2★

2.3%

1★

7.7%

Based on 600 analyzed reviews. Sentiment is holding steady: 97.2% of reviews in the last three months were positive, compared with 93.2% in the three months before that.

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