Company insights

Beauty & Wellnesswww.ulta.com

Review data last updated August 16, 2026.

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Based on public reviews and response behavior.

Overall Score

49/100

+15.3 vs. last month2.23 ★ average rating · 1,499 reviews

Competitive Performance Rank

Among fully-analyzed Beauty & Wellness companies

#279of 351

Top 79% · Bottom Tier

#1 (best)#351 (worst)

#277Peer

#278Peer

#279This company

#280Peer

#281Peer

Overall Customer Sentiment

Below Average

45% of reviews positive, 53% negative

45%

positive

Positive45%
Neutral2%
Negative53%

Sentiment Balance

Covering August 2026 — 69 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 58% of reviews in this period, with 38% negative and 4% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 1,498 reviews across the months with enough data to chart reliably (min 3/month), most recent: August 2026.

Sentiment has been improving over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

17.5%

Loyalty

16.8%

Delivery Shipping

14.1%

Pricing

10.7%

Product Quality

9.9%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 17.5% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH63/100

63/100

signal score

•Built from a negative-review share of 53.4% across this company's analyzed reviews.
•38 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.2avg rating

5★

26.6%

4★

2.7%

3★

2.7%

2★

3.5%

1★

64.6%

Based on 1,499 analyzed reviews. Sentiment is improving: 53.4% of reviews in the last three months were positive, compared with 19.4% in the three months before that.

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