Inner Wolf

Pet Products & Supplies • United Kingdomwww.innerwolf.co.uk

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

29/100

−10.2 vs. last month2.24 ★ average rating · 553 reviews

Competitive Performance Rank

Among fully-analyzed Pet Products & Supplies companies

#262of 263

Top 100% · Bottom Tier

#1 (best)#263 (worst)

#259Peer

#260Peer

#261Peer

#262This company

#263Peer

Overall Customer Sentiment

Below Average

36% of reviews positive, 64% negative

36%

positive

Positive36%
Neutral0%
Negative64%

Sentiment Balance

Covering June 2024 — 41 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 17% of reviews in this period, with 83% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 486 reviews across the months with enough data to chart reliably (min 3/month), most recent: June 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping

19.5%

Communication

17.8%

Customer Support

13.9%

Loyalty

12.6%

Pricing

10.3%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 19.5% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH99/100

99/100

signal score

•Built from a negative-review share of 63.7% across this company's analyzed reviews.
•15 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•Recent reviews are more negative than earlier ones, which pushes the signal up.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.2avg rating

5★

24.8%

4★

4.9%

3★

3.3%

2★

3.3%

1★

63.8%

Based on 553 analyzed reviews. Sentiment is slipping: 2.3% of reviews in the last three months were positive, compared with 11.9% in the three months before that.

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