Customereye

Hidden Cosmetics

Beauty & Wellness • United Kingdomwww.hiddencosmetics.co

Review data last updated .

Based on public reviews and response behavior.

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Overall Score

32/100
−4.2 vs. last month2.29 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Beauty & Wellness companies

#344of 351
Top 98% · Bottom Tier
#1 (best)#351 (worst)
#342Peer
#343Peer
#344This company
#345Peer
#346Peer

Overall Customer Sentiment

Below Average

44% of reviews positive, 56% negative

44%
positive
  • Positive44%
  • Neutral0%
  • Negative56%

Sentiment Balance

Covering October 2024 — 6 reviews, not the company's full review history.

positive
  • Positive
  • Neutral
  • Negative

Takeaway: Positive sentiment accounts for 33% of reviews in this period, with 67% negative and 0% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 591 reviews across the months with enough data to chart reliably (min 3/month), most recent: October 2024.

Sentiment has been declining over the period shown.

Theme Distribution

Share of theme mentions

Delivery Shipping
23.0%
Communication
16.2%
Loyalty
13.6%
Customer Support
12.9%
Pricing
11.9%

Most feedback concerns Delivery Shipping.

The most common complaint theme is Delivery Shipping, making up 23.0% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH61/100
61/100
signal score
  • Built from a negative-review share of 51.3% across this company's analyzed reviews.
  • 23 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
  • Recent reviews are less negative than earlier ones, which pulls the signal down.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

2.3avg rating
5
26.0%
4
5.8%
3
2.8%
2
2.0%
1
63.3%

Based on 600 analyzed reviews. Sentiment is improving: 7.7% of reviews in the last three months were positive, compared with 0.0% in the three months before that.

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