Betfair

Gambling & Betting • United Kingdomwww.betfair.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

55/100

−4.5 vs. last month3.43 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Gambling & Betting companies

#38of 91

Top 42% · Upper Half

#1 (best)#91 (worst)

#36Peer

#37Peer

#38This company

#39Peer

#40Peer

Overall Customer Sentiment

Above Average

59% of reviews positive, 41% negative

59%

positive

Positive59%
Neutral1%
Negative41%

Sentiment Balance

Covering November 2024 — 53 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 59% of reviews in this period, with 40% negative and 2% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 600 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

26.6%

Problem Resolution

14.0%

Response Speed

13.2%

Product Quality

11.6%

Loyalty

10.6%

Most feedback concerns Customer Support.

The most common complaint theme is Loyalty, making up 10.6% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH73/100

73/100

signal score

•Built from a negative-review share of 53.3% across this company's analyzed reviews.
•18 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

3.4avg rating

5★

56.0%

4★

5.3%

3★

0.7%

2★

1.8%

1★

36.2%

Based on 600 analyzed reviews. Sentiment is holding steady: 58.3% of reviews in the last three months were positive, compared with 58.9% in the three months before that.

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