William Hill

Gambling & Betting • United Kingdomwilliamhill.com

Review data last updated August 10, 2026.

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Based on public reviews and response behavior.

Overall Score

44/100

+3.9 vs. last month1.19 ★ average rating · 600 reviews

Competitive Performance Rank

Among fully-analyzed Gambling & Betting companies

#71of 91

Top 78% · Bottom Tier

#1 (best)#91 (worst)

#69Peer

#70Peer

#71This company

#72Peer

#73Peer

Overall Customer Sentiment

Below Average

36% of reviews positive, 62% negative

36%

positive

Positive36%
Neutral2%
Negative62%

Sentiment Balance

Covering November 2024 — 74 reviews, not the company's full review history.

Positive sentiment

Neutral sentiment

Negative sentiment

—

positive

Positive—
Neutral—
Negative—

Takeaway: Positive sentiment accounts for 39% of reviews in this period, with 59% negative and 1% neutral.

Sentiment Trend Over Time

Reviews (Count)

Showing 599 reviews across the months with enough data to chart reliably (min 3/month), most recent: November 2024.

Sentiment has been holding steady over the period shown.

Theme Distribution

Share of theme mentions

Customer Support

19.3%

Loyalty

19.2%

Pricing

18.8%

Communication

10.3%

Product Quality

8.6%

Most feedback concerns Customer Support.

The most common complaint theme is Customer Support, making up 19.3% of all theme mentions.

Churn Signal Score

Rule-based: negative-review share, churn-intent phrases, and sentiment movement over time.

HIGH74/100

74/100

signal score

•Built from a negative-review share of 54.3% across this company's analyzed reviews.
•45 reviews contain phrases that signal intent to leave, such as cancelling or switching provider.
•The share of negative reviews has held steady over time, so the trend doesn't move the score.

Reviewer Breakdown

Star split and recent-versus-earlier sentiment.

1.2avg rating

5★

3.0%

4★

0.7%

3★

1.7%

2★

1.8%

1★

92.8%

Based on 600 analyzed reviews. Sentiment is holding steady: 4.4% of reviews in the last three months were positive, compared with 6.0% in the three months before that.

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